Walmart, Jessica Simpson Swim Collab

Walmart has embarked on a collaboration with The Jessica Simpson brand, which includes new women’s apparel, swim and jewelry “with many of the items designed exclusively for Walmart.”

The Jessica Simpson collection includes 100 items across women’s and plus fashion, swim and jewelry, priced from $7.96 - $38, with most items under $30. Aligned with Jessica’s ethos to offer fashion for all body types, the collection ranges in size from XS – 4X in sportswear and XS – XXL in swimwear. Collection highlights include:

Designed exclusively for Walmart, highlights from the swim collection include Jessica Simpson Swimwear Ruched Skirt Coverup ($16), Jessica Simpson One Shoulder Printed Bikini Top ($22) and Jessica Simpson Mid-Rise Printed Bikini Bottoms ($18). The Jessica Simpson collection is scheduled for “more than 800 stores across the country, with seasonal drops throughout the year.”

Said Ryan Waymire, SVP of Fashion, Women’s Group, Walmart U.S. “Jessica’s trademark Texas charm and highly coveted personal style is reflected across this beautiful collection, and we know customers are going to love it.”