VS Raises Q4 Projection

Victoria’s Secret predicted its fourth quarter 2024 (ending February 1, 2025) net sales will be in a range of $260 million to $270 million, up 3% to 4% from last year “excluding the extra week last year.”

The company had previously said it expected net sales for the quarter of the in the range of $240 - $270 million, an increase of  2%-4%.

VS&Co CEO Hillary Super exclaimed, “we are pleased with our holiday results and our improved outlook for the fourth quarter. The momentum of our sales results for North America continued from third quarter through November and December across both our stores and digital channels, and our international business growth is also delivering on expectations. From a merchandise perspective, newness of product is winning and resonating with customers across both the Victoria’s Secret and Pink brands and our beauty business was a winner again this holiday season.”

She continued, “we are experiencing increased levels of traffic to our stores and our digital site which we believe is reflective of our improved merchandise offering and the positive impact of the VS Fashion Show in late October. We exited the holiday and our January semi-annual sale in a good inventory position and ready for Valentine’s Day and first quarter selling. We look forward to sharing more details on our fourth quarter results and our expectations for 2025 on our upcoming earnings call in March.”

The company also noted, “forecasted adjusted operating income and adjusted diluted earnings per share for the fourth quarter exclude the financial impact of purchase accounting items related to the Adore Me acquisition, including expense (income) related to changes in the estimated fair value of contingent consideration and performance-based payments, as well as the amortization of intangible assets.” VS announce it was acquiring Adore Me in late 2022, with part of the sale price based on future performance of the brand.

Above, Valentine’s suggestions: from VS, Cotton Heart Pointelle Scoop Bralette, $34.95; and from Pink, Wink Lightly Lined Balconette Bra Rating, $44.