ThirdLove Relaunches Kit Undergarments

ThirdLove acquired Kit Undergarments, a company founded in late 2019 by stylists Jamie Mizrahi and Simone Harouche, and “relaunched” it as “Kit Undergarments for ThirdLove” at the end of April.

The brand will continue to “offer innovative, elevated basics that form the foundation of every woman’s wardrobe. The acquisition of Kit Undergarments is the first by ThirdLove and a major tent pole moment, as it sets the stage for long-term growth and success of both brands,” according to ThirdLove.

Explained ThirdLove CEO Heidi Zak, “We wanted to create a sub-brand that targets a younger demographic. Rather than leveraging our team’s time and effort on creating a new brand from scratch, our solution was to find an incredible existing brand we could scale through the backing of ThirdLove.”

Retail prices on the website range from $18 for the Organic Cotton Low-Rise Thong, to $39 for the Organic Cotton Plunge Bralette, on up to $55 for the

Organic Cotton Low Back Bodysuit.