Soma First Quarter Sales Rise to $107.4 Million

Examples of Soma’s new Bodify “smart bra.”

Soma sales rose slightly in the first quarter to $107.420 million, compared to $106.893 million in the same period last year. Molly Langenstein, CEO of parent company Chico’s FAS noted it was the “highest first quarter sales in the brand’s history with a nearly 38% comparable sales increase over the first quarter of 2019.”

The company boasted of “continued market share gains at Soma,” and stated the sales increase was “driven largely by the foundations business and partially offset by the slowdown in lounge and cozy categories. The strong foundations business was fueled by the launch of Bodify, a smart bra utilizing first-to-market technology. Data from market research firm NPD Group Inc. shows that Soma’s growth continues to outpace the market in non-sport bras and panties for the first quarter.”

As of April 30 there were 238 “frontline” Soma boutiques and 18 Soma outlets in operation.