Skims Is NBA’s ‘Official Underwear Partner’

Skims announced a multi year deal making it “the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.”

“The NBA’s modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports,” said Jens Grede, co-founder & CEO of Skims. “Our partnership marks a remarkable opportunity for Skims and the NBA to work together on what it means to engage the next-generation of fans through basketball.”

NBA Commissioner Adam Silver added, “We look forward to bringing NBA fans and Skims users unique experiences, new offerings and premium products through our partnership.” The release noted, “fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA in-season tournament. As part of the partnership, Skims will “receive media exposure across a variety of league platforms, including through on-court virtual signage during NBA and WNBA national broadcasts as well as the leagues’ official social and digital platforms.”