Shinesty Cowboy Underwear

“The King Of Wyoming” Red Horse Shinesty x Diamond Cross Ranch Ball Hammock Pouch Underwear With Fly ($29.99), and matching “The Queen Of Wyoming” women’s boxer (29.99).

Shinesty has introduced a cowboy inspired collection of men’s and women’s underwear. The line was “co-designed” by Shinesty and representatives of the Diamond Cross Ranch, described as “one of the last historical ranches in Teton County, and the epitome of Jackson Hole cowboy cool.”

The limited edition group includes three print designs in both men’s and women’s styles. One features a cowboy on a rearing horse that is reminiscent of a photo from one of the Marlboro cigarette ads that were shot at the ranch in the 1980’s. 

“This collaboration allows us to continue reaching a broader audience with our story and our passion for the land,” said Luke Long of Diamond Cross Ranch. “Our Western roots mixed with Shinesty’s high quality product and approach to fun and humor resulted in an amazing end product that will certainly draw attention.”

Added Shinesty CEO Chris White, “This is the first known collaboration between an underwear company and an iconic cattle ranch, but it makes perfect sense. If anyone needs the most comfortable and supportive underwear in the world, it’s ranchers. The toughest dudes deserve the softest underwear. Tame the trail, spoil the tail.” The men’s designs include a supportive pouch.

The underwear was photographed at the ranch by Paul King and Chris Douglas, and modeled by ex-Victoria Secret underwear model, Bridget Malcolm. The line is available on Shinesty.com, Diamondcrossranch.com, and at “select independent retailers.”