Macy’s Private Label Brand ‘State Of Day’

Macy’s State of Day Women’s Notch Collar Sleepshirt, $54.50; and two piece Short Sleeve Notched Collar Pajama Set, $59.50. 

Macy’s has introduced State of Day,” which it describes as a “new restwear, sleepwear and innerwear brand,” which joins the retailer’s “re-imagined private brands portfolio.”

The collection includes over “165 pieces with prices ranging from $8.50 to $79.50, and sizes ranging from XS-XXL and up to 4X for sleepwear. The assortment consists of pajama sets and separates, bras and bralettes, underwear, restwear, nightgowns and sleepshirts.”

“We are excited to unveil State of Day, our latest private brand at Macy’s. The new restwear, sleepwear and innerwear collection is designed to provide comfort, versatility and style for the modern woman.”

Macy’s declared that “State of Day was inspired by the busy woman who desires to retreat from the hustle and bustle of the day and strives to enjoy the comfort and joy of being home,” adding the new collection was “informed by customer research.”

“The customer’s voice is at the center of Macy’s private brand re-imagination. After surveying over 25,000 women and conducting 60 in-store hours of fit clinics, women were able to share their desired feel, function and fit. This research showed that women look for pieces that offer a wide range of options and provide the highest level of comfort.”