Launched In 2001, NuBra Is Still Growing

More than two decades since the introduction of NuBra adhesive bras, the company’s Daren Peng discusses the reasons the brand is still growing with BODY publisher Nick Monjo.

MONJO: Every day, it seems, we see another adhesive bra company pop up. How does that affect the inventor of the category?

PENG: Imitation is the sincerest form of flattery. That there is no shortage of NuBra knockoffs brought to the global marketplace since the introduction in 2001, shows that the concept of NuBra is truly revolutionary to this day. Our competitive edge is more than just being the inventor and the standard of this new category in intimate apparel, but also the most trusted brand with the most variety of options offered to the consumers worldwide.

MONJO: NuBra manufactures in California. That has to be more costly than Asia. Why is it important that you manufacture NuBra adhesive bras in the U.S.?

PENG: NuBra was born in the U.S.A. and we are determined to keep the NuBra manufacturing facility in the U.S. for a couple of simple reasons. 1) Quality control, and 2) Keep jobs in the U.S.A.

MONJO: How does this affect consumers? How does this affect retailers.

PENG: Consumers prefer NuBra not only because of its consistency in materials, product safety, and quality but also for its value over time. Retailers sell NuBra with confidence simply because the NuBra brand earns customer loyalty and will generate more revenue from return customers for the retailers.

MONJO: Adhesives range widely in price and quality. What grades does NuBra use and why is that important? Explain.

PENG: Product safety has always been our top priority when it comes to choosing the right adhesive for NuBra simply because how NuBra is used. Our choice of adhesive is formulated with a high degree of purity and biocompatibility, and is manufactured in the U.S. That means that it is free of contaminants and is compatible with living tissue without causing harm or irritation.

MONJO: How does this affect consumers? How does this affect retailers.

PENG: Consumers can tell the high quality, gentle but durable silicone materials by touching and using NuBra without worrying about its effectiveness and safety. NuBra retailers confidently sell NuBra, with the peace of mind that they will have no need to worry about quality or product safety complaints related to NuBra from consumers.

MONJO: As we head into 2024, what can consumers and retailers expect from NuBra in terms of new products, packaging, promotions, etc.

PENG: We have 2-3 new products in the works right now and will introduce them to the U.S. market once these products are fully tested. Certain products require the use of new raw materials, therefore, more work will be needed during the R&D stage. It is always super exciting for us to work on new product development and we are always committed to put product safety and quality first!