HUE: First Swimwear

HUE, the New York City-based tights and apparel brand, has entered the swimwear market for the first time with a new Spring/Summer collection.

“Drawing on their expertise in designing high-quality women’s clothing, HUE has developed a swimwear collection to address the needs of the modern woman. Focusing on comfort, style, and versatility, each piece has been carefully designed to provide coverage while maintaining an on-trend aesthetic.”

The new line includes a “range of reversible tops and bottoms that can be mixed and matched, as well as one-piece options. One top and bottom combination can create four distinct looks. Catering to customers who appreciate the freedom to choose different colors and patterns to suit their own unique needs.”

Offering a “vibrant color palette, trendy patterns, and attention to detail,” as well as “textured fabric, soft no-slip lining, straps that don’t dig in,” pieces in the collection retail from $38 to $88.

HUE launched in 1978 with a line of dyed Chinese slippers in a rainbow of colors. In the years since it expanded into hosiery, socks, leggings, sleepwear and shapewear among other apparel.