Daisy Corsets 15th Anniversary

As Daisy Corsets celebrates it’s 15th anniversary in 2025, BODY associate publisher Ted Vayos interviewed co-owner and founder Jennifer Reynolds about the company and new directions for the coming year.

VAYOS: What sets Daisy apart from your competitors; why do stores shop Daisy? 

REYNOLDS: Daisy Corsets has, by far, the largest selection of corset styles in the industry. We currently have over 1000 corset styles in stock to choose from. Corsets are always in style and have mass appeal in many different markets — from intimates, bridal and everyday apparel, to costuming, uniforming and festivals, and everything in between. Daisy has styles that will appeal to all of them. We also private label, and can custom-make almost anything! Stores like to carry Daisy Corsets because of the reputation we have built as the leader in corsetry and our brand loyalty among consumers. They know that they are getting a high-quality item with a spectacular fit. Also, Daisy Corsets’ entire line is produced in sizes XS-6X, ensuring a size-inclusive product offering.

VAYOS: What is it about the DNA of Daisy that has propelled it to the forefront of the corset market?  

REYNOLDS: We are going into our 15th year in business at Daisy Corsets. From starting out as a side gig in the basement of our home 15 years ago, to growing into the largest wholesale corset company in the USA, our roots have stayed the same. At our core, we are a family-owned business that is passionate about corsets. Retailers love our brand’s story, from where we started to where we are now. When retailers contact us, they are dealing directly with the owner of the company. Beyond that, we have grown year after year by putting out products that are not only superior in quality, but also in fashion. We watch trends closely, and can immediately produce and offer styles that are popular. 

VAYOS: As stores gear up for the Holiday seasons and Valentine’s 2025, what are the top themes you are focused on?  

REYNOLDS: Going into the Holiday & Valentine’s Day seasons, velvet fabrics are extremely popular. We are also coming out with our new Spring line which features denim fabrics, and pastels. Western influenced styles are extremely popular, so you will see a lot of those details in our new collection.

VAYOS: Please describe three or four of your newest and best corset designs.  

REYNOLDS: This year we will be coming out with a lot of styles in our new Plunge Neckline corset. We introduced this new design for Halloween this year and it was immediately our top selling fit we have ever released. Another one of our top selling collections has been our burlesque corset designs. Burlesque has made a huge comeback in the last year and we anticipate this trend to continue.