Cupshe: 2nd Recycled Swim Line

Fashion and beachwear brand Cupshe has introduced its 2024 Annual Recycled Swim Collection, representing its “commitment to environmental sustainability while maintaining its reputation for stylish, quality swimwear.”

23 swimwear styles are included, “crafted with fabrics and linings composed of 100% recycled materials, showcasing Cupshe’s commitment towards circular fashion practices.” The collection is sold exclusively on Cupshe, “with sizes ranging from XS - XL and styles priced between $29.99 to $33.99.” 

“We are thrilled to build upon the success of our first recycled collection from last year,” declared Michelle Prisciotta, brand manager. “This year, we’ve refined our approach with softer fabrics, vibrant signature prints, and increased the range of styles. These enhancements underscore our commitment to sustainability while meeting the diverse needs of our customers.”

The company said it takes “meticulous steps to ensure ethical production practices. The collection is both GRS (Global Recycled Standard) certified and BSCI (Business Social Compliance Initiative) compliant.” It also has “implemented digital printing techniques, significantly reducing water consumption during production” and has moved to  biodegradable packaging to “further minimizes its environmental impact.”