The Intimate Apparel Trade Magazine For The U.S. And Canada
 

From the archives: pages of BODY reports from the April and November 2004, now defunct, International Lingerie Shows. There will be a sexy-intimates trade “event” next fall, but don’t call it a show. Altitude Intimates has announced the creation of Altitude Market, a “two-day fall buying event designed to give intimate apparel and adult retail professionals a focused opportunity to conduct business during the second half of the year.” It will be held September 16–17, 2027, at

New on the Victoria’s Secret website: the Very Sexy Bombshell Logo Shine Strap Add-2-Cups Push-Up Bra ($74.95); and the Very Sexy Envy Low-Cut Push-Up Bra ($59.95). Victoria’s Secret reported Q2 net income of $188.136 million on 10% higher sales of $1.610703 billion, compared to net income of $18.027 million on sales of $1.459137 billion in the same three months in 2025. The company noted that in the second quarter of 2026 it received “tariff refunds of over $140 million, rep

Items from the new Honey Bunny collection on the Honey Birdette website. Honey Birdette has just launched “our most iconic collab ever. Playboy x Honey Birdette is where legendary lingerie meets the classic Playboy Bunny.” Although Playboy acquired the Honey Birdette brand back in 2021 for $333 million, Honey Birdette has rarely, if ever, used the Playboy logo prominently on its intimates. The new, “strictly limited” capsule utilizes the bunny head logo and shoppers can acces