The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Marie Jo Avero Heartshape Bra, $165, and the Marie Jo Swim Madurai Plunge Bikini Top, $139, on the company website. Marc Dambremez has been named the new CEO of  Van de Velde, the Belgian company that owns the Primadonna, Marie Jo, Sarda, Rigby & Peller and Lincherie brands. He will take over the post effective August 31, at that time replacing Karel Verlinde, who has chosen to leave the organization after seven years. Dambremez joins Van de Velde from Levi Strauss & Co., “wh

tomboyx co-founder Fran Dunaway “has led an ownership restructuring that returns controlling interest to the co-founder.” She will now take on “an active leadership role,” as president, and will work “alongside newly appointed CEO Seujan Bertram and chief creative officer James Ford.” The brand, which claims to be “the largest direct-to-consumer LGBTQ+ brand in the U.S.,” offers gender-inclusive underwear and apparel. Founded in 2013, the “queer- and women-founded company was

Comedian Heather McMahan in new Spanx BraVa bra. Spanx has introduced a “new everyday t-shirt bra collection,” named the “SpanxSupersmooth BraVa.” The launch utilized a digital campaign starring comedian Heather McMahan. The BraVa aims to “provide smooth, seamless comfort under clothes,” and is “engineered with flexible hinge cups so that the cups are more free-floating, allowing them to move flexibly from the wire and adapt to the unique shape of her breasts. Plus, the wings

CLO Intimo will soon launch its upcoming FW2026 collection, Salento la Montaña, “a seasonal offering inspired by the lush mountainous region of southern Colombia,” announced founder Claudia Ochoa. “Drawing from the natural textures, layered greenery and artisanal heritage of Salento, the collection translates landscape into textile—balancing delicacy, structure and sensuality across multiple fabric programs.” “Salento is a place where nature feels alive in every detail—the mi