The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Parfait's Leila Nursing Bra NB502. Parfait reported strong sales for the nursing bra it launched last summer. “Holly has exceeded our expectations,” said CEO Ken Zhang, adding “we’ve been particularly encouraged by the early retailer response and reorders, which tell us that Holly is filling an important gap in the nursing category. Customers are looking for the comfort of a wire-free bra without giving up the support they need. And Holly was developed specifically to meet th

On the Wolford website: Sheer Touch Soft Cup Bra, $145.00; and Seamless Micro Mesh String Body, $695.00. Wolford lost 16.903 million euros (about $19.4 million) at current exchange rates) in the first half on total sales of 31,017 million euros (about $35.6 million) compared to a loss of 33.644 million euros (about $38.6 million) on sales of 32.985 million euros (about $37.8 million) in the first six months of 2025. CEO Marco Pozzo and COO Ralf Polito noted in a joint stateme

Left, Skims low back short, $68; and right, teardrop t-shirt bra, $58 with high-waisted thong, $38. DoorDash and Skims launched a new delivery service which allows consumers to order over “23,000 styles” from “all skims retail stores across the U.S.,” with “delivery, on average, in under an hour.* According to the companies, “DoorDash is Skims’ first on-demand delivery partner, and Skims is the first brand on DoorDash to offer a selection spanning undergarments, everyday clo

New on the Pacsun website, PS Goodnight Pointelle Bralette, $20, and Pointelle Pajama Shorts, $35; right, PS Goodnight Printed Ruffle Short Sleeve Pajama Top, $45. Pacsun has introduced PS Goodnight, a 41 piece “sleep and loungewear brand designed for Gen Z and the way they dress, unwind, and express themselves at home and beyond.” Prices range from $55 on down to $20 for a sleep mask, and includes “pajama separates and coordinated sleep sets, including button-up sets in jers