The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Fresh Collection by Fruit of the Loom “Seamless Pointelle Lightly Lined Bra,” and “Seamless Cami Bralette and Bikini Underwear Set” now retailing on the Walmart.com website. “Fresh Collection by Fruit of the Loom is “a major portfolio expansion designed to capture the “transition market”- young women ages 13-22 navigating the gap between youth departments and adult intimates,” according to the company. “By pairing a modern, minimalist aesthetic with its signature manufacturin

The Corin Virginia 17871_03771 in Rose Portofino and the Virginia 17871_03771 in Sea Blue. As Corin celebrates “30 years of innovation, perfect fit, refined construction and superior comfort solutions tailored for even the most demanding and challenging busts and silhouettes,” the Polish brand’s U.S. distributor has expanded its selection again. “We are an enthusiastic partner to Corin, with a growing, well established, and continuously available range of Never Out of Stock b

Marie Jo Avero Heartshape Bra, $165, and the Marie Jo Swim Madurai Plunge Bikini Top, $139, on the company website. Marc Dambremez has been named the new CEO of Van de Velde, the Belgian company that owns the Primadonna, Marie Jo, Sarda, Rigby & Peller and Lincherie brands. He will take over the post effective August 31, at that time replacing Karel Verlinde, who has chosen to leave the organization after seven years. Dambremez joins Van de Velde from Levi Strauss & Co., “wh