The Intimate Apparel Trade Magazine For The U.S. And Canada
 

New on the Aerie website: String Triangle Bikini (top, $34.95, bottom $26.95); and Show Off Paradise Lace Bra Top, $44.95. Aerie sales jumped 34% in the first quarter to $480,826,000, up from $359,788,000 in the three months ended May 3, 2025. The surge pushed revenues for the intimate apparel division of American Eagle Outfitters (AEO) to over $2 billion “on a trailing 12 month basis” for the first time. Jay Schottenstein, CEO of AEO explained that the Aerie results were “d

BLACK by Vibrant Leggings are the latest addition to the Vibrant Body Company, the brand that emphasizes the healthy properties of the fabrics it uses, as well as the design and fit of its products. In all, the company offers a complete collection of underwear and activewear, ranging from bras, panties, tank tops, shorts, sports bras and bike shorts. All are wire free and “certified clean.” According to the company “you can be certain that every component of our products, i.e

Parfait has introduced a new Seamless No-Show Bonded Packaged Panty Collection, “designed to bring together comfort, functionality, and elevated presentation for today’s modern consumer,” explained CEO Ken Zhang. “It was developed as a true everyday essential that focuses on what women want most from their daily intimates: smoothness, softness, invisibility under clothing, and all-day comfort.” Style PP5053, the Seamless Mid-Waist Brief “is designed to feel like a second ski

Left, NuBra Beach Triangles with bikini top; right, NuBra Beach Ovals. Three popular categories of NuBra adhesive solutions that customers focus on during the summer are Pasties and Beach Triangles and Ovals. “NuBra has a bra solution for every occasion,” exclaimed the company’s Ashley Tapia. “Nubra pasties are offered in neutral tones from Pale Peach, Tan, and Mocha and come in sizes Small, Medium, and Large. With three size options, customers are able to size up if they wou