The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Parfait has introduced a new Seamless No-Show Bonded Packaged Panty Collection, “designed to bring together comfort, functionality, and elevated presentation for today’s modern consumer,” explained CEO Ken Zhang. “It was developed as a true everyday essential that focuses on what women want most from their daily intimates: smoothness, softness, invisibility under clothing, and all-day comfort.” Style PP5053, the Seamless Mid-Waist Brief “is designed to feel like a second ski

Left, NuBra Beach Triangles with bikini top; right, NuBra Beach Ovals. Three popular categories of NuBra adhesive solutions that customers focus on during the summer are Pasties and Beach Triangles and Ovals. “NuBra has a bra solution for every occasion,” exclaimed the company’s Ashley Tapia. “Nubra pasties are offered in neutral tones from Pale Peach, Tan, and Mocha and come in sizes Small, Medium, and Large. With three size options, customers are able to size up if they wou

An image from Delta Galil’s investor page of lingerie by Schiesser, the German underwear brand it acquired in 2012. Delta Galil “record” sales rose 15% in the first quarter while net income fell 7%. The company earned $16.40 million on sales of $572.97 million, compared to a profit of $17.60 million on sales of $498.67 million in the three months ended March 31, 2025. “First quarter sales increased across all geographies and business segments by 15% (10% in constant currency

An image on the Honey Birdette website. Honey Birdette sales rose 15%, in the quarter ended March 31, to $18.8 million, up from $16.3 million in the first quarter of 2025. This follows a sales uptick of just 1.6% in all of 2025. “The increase in revenue was driven by continued strong sales of full price Honey Birdette products, particularly in the United States,” according to parent company Playboy. In its filing with the SEC, Playboy noted that Honey Birdette, which it refe