The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Dalila P8200 and Kate P4200 Rose Cloud Parfait has unveiled its Spring/Summer 2027 (SS27) Collection that includes “innovative new bra styles, expanded seamless essentials, and fresh color additions to some of our best-selling collections,” according to CEO Ken Zhang. Designed specifically for fuller-busted and full-figured women, the collection “combines fashion, comfort, support, and technical innovation to help retailers capitalize on the continued growth of the full-bust

For The Only Bra, founded in 2021 by Joanie and Maurice Reznik, reaching 500 independent retail partners in under five years “isn’t just a milestone. It’s a signal. The premise was simple: a bra should be designed around how it feels, not how it looks on a hanger. What makes The Only Bra different starts with who built it. Joanie and Maurice Reznik are not just business partners, they are husband and wife, each bringing something the other simply could not. Joanie brings the

An image on the Victoria's Secret website. Victoria’s Secret announced that shareholders have re-elected all nine of the directors the company had put up, rejecting a move by Brett Blundy, a prominent shareholder, to remove board chair Donna James. Blundy, and his investment firm BBRC of Australia, which has controlled about 13% of the company shares, had laid out an extensive case for mismanagement, and sought to remove the chairperson and another member, and place himself o

New on the Victoria’s Secret website: Shimmer Stripe Knit Triangle Bikini Swim Top, $35.97; and Cotton Lace-Trim Lightly Lined Wireless T-shirt bra, $49.95. Victoria’s Secret first quarter sales rose 15.3% to $1.559591 billion, from $1.352949 billion as net income rose to $47.691 million, compared to a loss of $1.656 million in the same quarter last year. CEO Hillary Super bragged, “we delivered a very strong start to 2026, exceeding top- and bottom-line guidance and continui