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Ricky’s NYC

Todd Kenig, C.E.O of New York City costume staple Ricky’s NYC, described the market this Halloween season as “very saturated. The market is very diluted right now with [everyone from the] local bodega to J&R Music World to Pay-Half stores selling Halloween,” he said. “Once these guys realize it’s real work doing Halloween and fall by the wayside I believe 2011 will be the same as 2010.” Another problem this season, he said, was “vendors shipped extremely late, which made it hard to set up stores early enough to make a presence.” In trends, customers gravitated toward styles based on current events, with Lady Gaga, Snookie from “Jersey Shore” and Katie Perry costumes particularly popular. The chain’s best-selling brands were Rubie’s, Leg Avenue and Dreamgirl. Next year, Ricky’s NYC plans to open 100 temporary stores.

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written by Amanda Torres Price published 2010-11-18 09:36:04

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