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Trend Reports

Romantix

According to Amanda Funnell, apparel buyer for Romantix, costume sales were flat this season, but “apparel sales were up overall.” Best-selling brands were Dreamgirl and Seven ‘til Midnight, as well as Be Wicked, which the retailer picked up this year. “We did notice that all three companies carried several styles in plus sizes, which is huge when making our buying decisions,” Funnell said. “We carried [many of] the same brands, but very different styles. Our focus was on sexy costumes that can be worn all year.” Once again, Funnell noted that schoolgirls, nurses and military garb were popular choices. Based on this season, Funnell and the rest of the Romantix team expect sales to increase next Halloween because “we have built a loyal customer base and we carry unique styles, which keep our customers returning.”

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written by Amanda Torres Price published 2010-11-18 09:35:05

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