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Trend Reports

Fantasy Costumes:

“I believe this season was better [overall] than last year,” said Tim Dennis, manager of Fantasy Costumes in Chicago. “We were up about 15 percent from last year, which I think was because people were willing to go out and do a little extra this year. We saw people throwing parties the weekend before and the weekend of.” He added that the number of temporary stores increased this year, cutting into Fantasy Costume’s business somewhat; however, the store was able to increase sales as Halloween got closer through its endless hours. “Our last week we were once again open 24 hours a day; so we had people coming in at 2, 3 or 4 in the morning. Every year during that time we have a line out the door. The temporary stores run out, and then the customers come to us.” The store works to carry the full gamut of sexy costumes, with brands including Leg Avenue; Dreamgirl; Roma; Seven ‘til Midnight; Coquette; Escante and more. Dennis listed Leg Avenue and Dreamgirl as the strongest sellers in this category. “We work with several different companies; this is what makes people appreciate what we do,” Dennis said. “Many of the temporary stores limit themselves to only a few [sexy] brands.” And as long as the economy is steady, he believes “next year will be successful. Halloween has nearly surpassed Christmas in terms of sales. I think that trend will continue.”

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written by Amanda Torres Price published 2010-11-18 09:27:46

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