PJ Labib, C.E.O of Be Wicked Costumes, reported that sales were up this year from last year for the Los Angeles-based company. “This was a great year for us. Last year, stores bought more cautiously from us to test our product. With our beautiful packaging and unique offerings, they did very well, so this year they bought more and placed reorders,” he said.
The company’s best-selling styles included the two-for-one Devilicious Witch; Pin-Up Marshall; Homecare Nurse; Hero Girl; and Sexy Sheriff. All of these best-sellers, as well as the rest of Be Wicked’s costume line, came with multiple accessories.
“Accessories and the unique design of our garments are very important,” Labib said. “Several of our costumes, [including the Homecare Nurse and the Hero Girl], include bustiers and corsets, which were very popular this season. [This way, the wearer can] wear the corset as part of her costume, and then continue to wear it as streetwear and in the bedroom. Using corsets in costumes is unique to us.”
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written by Amanda Torres Price published 2010-11-17 16:52:01
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