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According to Sean Monahan, president of Raveware—whose merchandise is made up of about 30 percent dancewear and clubwear—in order to succeed in the dancewear and clubwear market, a manufacturer needs to make “garments with some elasticity to their fabrics. “Neon colors, eye-catching fabrics and tight cuts are also essential. Although neons are always strong, you need to do something a little more exciting than hot pink these days. Retailers are looking for something different, and I think that we as manufacturers should be looking to be as different as possible by combining traditional, popular styles with new, fresh elements.” He sees styles with fantasy and costume-driven elements as always in demand, such as the sexy maid, nurse and the schoolgirl. In line with his desire to make something fresh out of tried-and-true designs, Raveware makes school girl outfits in non-traditionally colored plaids. “By combining traditional elements with new twists, you are offering them a style that they know will sell that is different from what is already on the market,” said Monahan. Tie tops and bottoms, as well as triangle tops, are also “always popular,” which Monahan attributes to their versatility. In new trends, Monahan says the more risqué, the better, but with hints of girly innocence. “Within the Raveware line, we have some really cute ‘dancer skirts,’ and when I previewed them to dancer customers before launching it, they were crazy about them!” He said. “They are very skimpy-maybe eight inches long-but with cute ruffles, bows and tulle. We also have a pettiskirt that is about six inches long with bows that is doing incredibly well.”

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written by Amanda Torres Price published 2010-03-24 11:01:46

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