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Trend Reports


Affinitas will be shipping three lingerie groups for Valentine?s 2010; Rose, Julia and Samantha. Rose includes a push-up bra; half-padded bra; Brazilian thong; and hipster in satin with a delicate flower print in red, blue and pink, accessorized with a red bow. Marcia Shally, national sales manager for Affinitas, called the group "perfect for the customer desiring a Valentine's Day a little different from the traditional." The hot-pink shaded satin group Julia is "perfect for the traditional Valentine's Day customer that wants something elegantly sexy!" Said Shally. Included are a padded bra; thong; hipster; and bustier, which has had "a tremendous response in black and blue for fall, so it is perfect to add the color hot pink in these very successful styles." Samantha is "a very seductive [and] sexy" group consisting of a padded bra; half padded bra; thong; hipster; camisole; chemise; and bustier in "a very delicate lace and mesh combination in hot pink!" Although Affinitas has always offered a variety of lingerie for Valentine's Day, this season the company took a slightly different approach to the holiday than in the past, reported Shally. "This year we wanted to move slightly away from the tradional colors of red and pink and the traditional laces so we went with a satin print one group and two gorgeous hot pink colors, one of which is in satin, to be more flashy and seductive." Affinitas is based in City of Industry, Calif.

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written by Amanda Torres Price published 2009-10-01 09:01:29

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