Seven til Midnight a brand owned by Carrie Amber Intimates is launching four Valentine's Day collections titled Romantic Ruffles; Midnight Temptation; High In Love; and Uptown. Silhouettes include bustiers; teddies; bra/skirt sets; chemises; and aprons ranging in size from S to 3/4X for non-packaged styles, and One Size and One Size Queen for packaged styles. Wholesale prices range from $2 for a thong to $14 for a bustier.
According to Vinh Luong, director of sales and marketing for the company, aprons and teddies are signature pieces in the Valentine's line that are selling well. Apron styles continue to be a big trend along with any styles with ruffles and bows,she commented.
Luong added that the brand's line is significantly larger than in past seasons. Compared to past Valentine's lines, we have expanded our styles. Overall the designs are risqué yet elegant and sophisticated. We have also incorporated edgy fabrications such as fencenet and fishnet while keeping the cut and styling feminine and alluring."
She said about the brand's target customer: The Seven til Midnight collection speaks to the femme fatale within all women. Our goal is to create a collection that is ultra-chic, fiercely sexy, and oh-so-comfortable for all women, slim or curvy.
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written by Amanda Torres Price published 2009-10-01 09:01:29
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