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bra*tenders

"Legwear is an important part of a fashionable woman's wardrobe," said Lori Kaplan of Bra*Tenders. "Whether it's support hose to slim, support and massage the legs, or colorful opaques or sexy sheers, hosiery can spice up an outfit and just plain make the legs and woman feel better." In terms of innovation, Kaplan said: "The top-of-the-line luxury brands like Wolford usually are the first innovators. Oroblu created a sensation with their Shock-Up control tops years ago, and the mid-price brands quickly follow suit with their own versions. Top-sellers at Bra*Tenders include: the Nudes collection by Donna Karan both their sheer to waist and toner styles; Calvin Klein sheers are popular and bring the best of the upmarket trends to the cost conscious consumer; Levante, also, offers popular styles at popular prices they have an extensive collection of control hosiery that offers coverage and control for every part of the tummy, legs and tush; Oroblu's Shock-Up top and their Repos 70 sheer support are very well liked; [and] Wolford offers Fatale a sought after pantyhose with no seams in the panty part. Hue remains to be a crowd pleaser and a recognizable name in the marketplace, at very budget friendly prices." But even with these top-sellers, Kaplan admits although hosiery sales used to dominate across all categories, now it accounts for less than 10 percent of total business.

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written by Amanda Torres Price published 2009-10-01 09:01:29

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