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karen neuberger

According to Jenna Lowe, director of marketing at Karen Neuberger: "To be successful in the legwear business first you have to start with comfort, fit and quality. Keeping up with new yarn and finishing technology is also important. "We offer legwear as one of our many brand extensions. Everyone needs socks. It is a commodity-based business & there is always consumer need. "In terms of trends, Lowe says "the focus is still on the leg and layered items. Tights and leggings will continue to be important, as well as knee-highs. Crews are rebounding as an important silhouette." What is a thing of the past? Legwarmers, she said.

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written by Amanda Torres Price published 2009-10-01 09:01:29

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