According to Mark Hierbaum, CEO of DML Marketing, creativity is most important for succeeding in the legwear industry. “Understanding how to translate forward trends into salable fashion hosiery,” is also key he said.
The company’s top-selling styles are Rayon from bamboo 3 PP crews and knee highs, Sweater Cable tights in Cotton and novelty sweater yarns for boot socks.
“Hosiery, as most accessories, are a great, inexpensive item to update one’s wardrobe,” he said. “The new mesh tights make a chic statement.” In terms of trends, he says “Knee highs and tights are key. Specialty yarns for winter are key.” What is the most important aspect of a legwear item? “Value, comfort, and in that order!”
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written by Amanda Torres Price published 2009-10-01 09:01:29
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