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Trend Reports

Shirley of Hollywood

Shirley of Hollywood has long recognized the importance of the plus market, has a entire collection devoted to plus called Intimate Attitudes (84 pages worth of styles this year), and has never been shy about showing off its sexy lingerie in lots of photos featuring plus models. So for this firm, it is a matter of expanding in familiar territory. The company “has lots of new developments in our plus size Intimate Attitudes collection,” this year, according to Eric Schlobohm. “Firstly, our new Hollywood Corset set, which has a snap in, snap out bra that adds two full cup sizes to the bust, it’s like -oh my God! Not all the full figure gals are full busted, and it’s been a big hit, offered in five different colors and fabrications with the all black stain and spandex x25991 leading the pack.” To support the new corset, “We’ve also just released our Versatile Reversible poster/flyer that shows how to accessorize both Shirley of Hollywood and Intimate Attitudes corsets into wonderful costumes. (Our masks, that are a huge hit, and petticoats round out the full “dress up” look. And the big plus, the corsets live on after Halloween, great for a little boudoir play, or to head out on the town with some jeans or slacks).” The growing importance of the plus size market meant moving up the publication of Shirley’s plus catalog this year. “The full 84 page Intimate Attitudes collection” was “for the first time .... included in the Shirley Big Book in January. For years we always released the Intimate Attitudes range several months after Shirley, really due to getting production through the pipeline. But our customers were like “Hey, we don’t want to wait till after Shirley,” so we pushed and pushed, and pulled off releasing both Shirley and Intimates at the same time in January, and our customers were ecstatic. A few top sellers this year include our new x25233 Satin and Chopper Bar Lace Chemise with rouched stretch mesh back, also the x3595 three piece babydoll peignoir set in stretch lace and tricot, as well as our tried and true x9393 Satin Tapestry Floral Jacquard Long-line Bustier always right in the top sellers.” “As far as a new emphasis in the plus market place,” continued Schlobohm, “Shirley of Hollywood has always had a big emphasis on plus. We’ve been offering plus sizes for over 30 years, and back in the day the collection was named Big Beautiful Girls, which evolved into Intimate Attitudes in the 90’s. While our offering has also evolved over the years, we’ve always had something for everyone, from long charmeuse gowns and chemises in fashion jewel tones and spring pastels, to sheer babydolls, open cup teddies and playful bra garter sets. We’ve always listened to our customers and tried to bring them the merchandise they need, and plus sizes have always been a big part of that over our 63 year history.”

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written by Amanda Torres Price published 2012-06-02 18:30:59

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