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Trend Reports

Melinda Gros

The growing influence of the plus consumer has even affected one maternity specialist, Melinda Gros, creator of the Melinda G line of pregnancy support garments. “We formed a new company, Focus: Comfort LLC, to launch the new Cezara belly support panty,” which, she explained, was “designed to relieve some of the aches and pains associated with pregnancy and post-partum recovery. We are finding that women who are neither pregnant nor new moms are also wearing Cezara to lift the belly, support the back, and compress and support the lower abdomen. Cezara is worn either as the panty or over a panty, and is sized from small (fits panty size 5) through 5X (fits panty size 13).” The designed added, “Being plus-size is often a factor in a pregnant woman’s comfort level and subsequent need to deliver by Cesarean section. Cezara features an integrated support band to lift her belly and support her back and a soft internal panel to compress and support her lower abdomen and scar (if she has one), to provide her with comfort during pregnancy and aid in healing and provide her with much needed comfort post-delivery.” Wholesale price is $29.50.

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written by Amanda Torres Price published 2012-06-02 18:29:40

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