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Octavio Quintana, vice president of Leonisa USA, said the company sets its shapewear—which encompasses 25 percent of its product line—apart by offering “lighter, softer and comfortable fabrics made with the latest Gen machinery.” He expects that the trend toward lighter, softer products that simultaneously offer effective compression to grow more and more important in the market. “The rest [of styles] will be outdated very soon,” he said, adding that comfort is the most important aspect of a shapewear piece. Less important, he noted, is the price. “It is all about effectiveness. Price is secondary.” Leonisa has been making shapewear for 56 years, currently in sizes XS to XXL.

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written by Amanda Torres Price published 2011-03-03 20:46:01

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