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Trend Reports

Julie France

According to Jan Swan, general manager, and Mia Holtzman, sales and marketing manager of Julie France Bodyshapers, the company sets itself apart by “having a product that is actually shapewear: that lifts, supports, controls and smooths while allowing a woman’s true shape to come through. “Julie France Bodyshapers in a natural extension of our parent company Eurotard, which has been manufacturing dancewear for nearly 30 years. Since we know a woman’s body and the important of comfort and ease of movement, we were able to develop a product that has all the qualities of shapewear yet is comfortable and easy to move in.” In trends, Swan and Holtzman said that the majority of women are attracted to styles that hit just under the bust and include shoulder straps “that allow them to wear their own bra while feeling lifted and supported. The Julie France Frontless Body Shaper provides full body support from the top of the back, down the buttock and thigh area, and up through the mid-section while lifting under the bust.” All Julie France products run in sizes S through XL. Eight styles run from 1X to 3X.

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written by Amanda Torres Price published 2011-03-03 20:15:21

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