According to Rhonda Shear, co-owner of Shear Enterprises, which makes intimate apparel under the Rhonda Shear Intimates label, the company stands out in the shapewear market by providing women with an assortment of control in the latest fabrications, with seasonal color options available in every shaping collection. She “takes pride in designing shapewear in flattering cuts and feminine fabrics that do the job without looking clinical or old-fashioned.”
In order to stay ahead of the curve technically and visually, Rhonda pushes her knitting mills and factories to mix shaping and fashion, and to take both to new heights. The company offers many styles that can be worn as outerwear, including several camisoles and the best-selling Smooth Tootsie High Waist Seamless Shaping Legging.
In trends, Rhonda expects shapewear to continue to evolve into garments that women are not embarrassed to be caught in. “[The most important aspect of a shaping piece is] that it looks as pretty on as it does by itself. No one would ever think it is shapewear. Of course, the finest fabrics and the finest fitting garments that do not roll or show-through your outerwear [are also] important,” she said.
In coming years; “No doubt men’s shapewear will become more important in the marketplace, and with clothing becoming more body-conscious, all women from size 0 and up will want to have the right shaping garments on for a smoother, more confident look.”
Overall, most styles by Rhonda Shear Intimates wholesale from $15 to $50, and run in sizes XS through 3X. Select styles are also available in a 4X.
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written by Amanda Torres Price published 2011-03-03 20:13:26
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