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Trend Reports


Tziry Plotkin, director of marketing for Levante USA, which produces shapewear under the SlimMe by MeMoi line, said the company stands out in by offering wearable, affordable bodyshapers that accommodate a variety of consumers. “We specialize in comfortable, seamless compression that appeals to customers from a wide age and size range,” she said. “It simply makes you look and feel better. We are very considerate of all areas of comfort, such as tags, seams and stitching. Our line is extremely extensive as well as affordable.” She added that MeMoi also brings its fashion legwear expertise to the shapewear market by making “shaping, high-waist leggings and capris that can be worn as part of an everyday outfit.” And although the brand is currently sticking to basic shapewear in nude and black, Plotkin expects SlimMe to eventually expand. “There are a lot of new, technological innovations that we are working on right now, and eventually I expect us to branch into fashion shapewear,” she said.

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written by Amanda Torres Price published 2011-03-03 19:43:30

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