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Trend Reports

Seven 'til Midnight

According to Vinh Luong, director of sales and marketing; “Carrie Amber began in 1996 with a focus on the shapewear industry, and over the years we have created many shapewear pieces for our private label clients. We saw it gaining in popularity, and felt like it was time to bring sexy shapewear to our Seven ‘til Midnight customers.” Although she said shapewear makes up a small portion of the company’s varied product line and a new category for the Seven ‘til Midnight division; “depending on sales we can visualize ourselves expanding that to feature more styles and colors.” Commenting on the company’s focus on the increasingly saturated market, Luong said Seven ‘til Midnight sets itself apart through affordable pricing ($5 to $13 wholesale), and “with our bold use of black and hot pink shiny tricot with a floral lace overlay. Black and hot pink are the company’s signature colors, and they establish our shapewear [as different] from the basic black, nude and white that are usually offered in these styles.”

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written by Amanda Torres Price published 2011-03-03 19:40:43

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