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Trend Reports

Special Report: Plus Has Become a Major Market Sector

As body sizes continue to increase, almost every apparel maker has felt the impact. The intimates market is no exception. Wholesalers across the board, from the low end to the high, from conservative to sexy, are making many of their products in larger sizes, are creating new items or collections for the plus market, are using new materials to handle the new challenges of larger sizes or are even introducing, separate, dedicated plus size catalogs. In this survey article, BODY Magazine discussed this, one of the most significant market trends, with a broad variety of intimates firms. — Nick Monjo

Plus Size Report


Below find input from the wholesalers and retailers:


At Affiinitas Keng Zhang said the plus market now accounts for about half his overall business. And an important factor is to provide larger sizes in a wide variety of styles. “In the last six months, we continue to receive great booking of our AW 12 collection, especially our expanded basic collection, Jeanie, Honey and Kelly collections. In addition to the best selling Plunge Molded Bra 4801 in the Jeanie collection, we have added Strapless Contour Bra 4815, Contour Spacer (thin pad) Bra 4816, and Contour Strapless Bustier in the collection. All new styles have size up to a “G” cup, and will be in both black and european nude colors and start shipping in July, 2012. We also added the navy blue color to the Kelly collection which has been one of the best selling basic collection of Parfait. Our Honey collection also receives great success especially the Molded Underwired Babydoll, which is well designed with very soft materials and a comfortable fit. The Honey molded underwired babydoll is one of the few babydoll styles that are available in the market with sizing up to a “G” cup.” » Continue reading and receive more info from Affinitas


At Elila, which has always been a plus size specialist, president Ellen Jacobsen acknowledged the consumers in this category are getting more demanding. “We are always working to enhance and update the Elila offering; we are going to be introducing some fashion to the line for 2013, first with a launch of a balcony bra and panty set with stretch woven satin and embroidery. Now that we have a comprehensive line of basics it’s time to add a bit of spice.” » Continue reading and receive more info from Elila

Julie France

Julie France, a shapewear specialist, “has extended their plus size options for a variety of styles in 1X, 2X and 3X,” according to Mia Holtzman, the sales and marketing manager, in part, because plus size women are becoming more demanding. “Plus size women want and deserve to feel just as confident as an average sized woman. Plus size women take pride in putting forth a attractive, well put together appearance. Companies like Julie France Body Shapers fully understand this need and strive to help these women feel and look their best at all times! By starting any outfit with a shaper from Julie France, plus size women are sure to look their best.” » Continue reading and receive more info from Julie France

QT Intimates

“We are getting more aggressive in our development of plus size and full busted sizes,” declared Meryl Kutzin of QT, noting that, “We will be launching a new brand in the fall of this year,” which will include a “separate and new catalog.” At QT the plus market already accounts for about 40% of the company’s sales. » Continue reading and receive more info from QT Intimates

Shirley of Hollywood

Shirley of Hollywood has long recognized the importance of the plus market, has a entire collection devoted to plus called Intimate Attitudes (84 pages worth of styles this year), and has never been shy about showing off its sexy lingerie in lots of photos featuring plus models. So for this firm, it is a matter of expanding in familiar territory. » Continue reading and receive more info from Shirley of Hollywood

Leg Avenue

“Leg Avenue premiered a new Plus Size Lingerie Catalog at ILS in March and has received rave reviews,” said Lisa Griffin, marketing manager at Leg Avenue. “Retailers are thrilled to have more plus size options in their stores and the feedback on the designs and structure have been extremely positive.” » Continue reading and receive more info from Leg Avenue

Melinda Gros

The growing influence of the plus consumer has even affected one maternity specialist, Melinda Gros, creator of the Melinda G line of pregnancy support garments. “We formed a new company, Focus: Comfort LLC, to launch the new Cezara belly support panty,” which, she explained, was “designed to relieve some of the aches and pains associated with pregnancy and post-partum recovery. We are finding that women who are neither pregnant nor new moms are also wearing Cezara to lift the belly, support the back, and compress and support the lower abdomen. Cezara is worn either as the panty or over a panty, and is sized from small (fits panty size 5) through 5X (fits panty size 13).” The designed added, “Being plus-size is often a factor in a pregnant woman’s comfort level and subsequent need to deliver by Cesarean section. Cezara features an integrated support band to lift her belly and support her back and a soft internal panel to compress and support her lower abdomen and scar (if she has one), to provide her with comfort during pregnancy and aid in healing and provide her with much needed comfort post-delivery.” Wholesale price is $29.50. » Continue reading and receive more info from Melinda Gros


“Dreamgirl’s strongest point is that we see the Plus woman as sexy in her own right,” explained Susan Feldman, senior VP of merchandising and design at Dreamgirl. “We have developed some very sexy styles in our Black Diamond collection – body stockings and garter dresses that make that larger woman feel totally confident and sexy as they accentuate her curvaceous figure. In each of our lingerie collections,” she continued, “Fall, Holiday, Valentine’s and the new Encore, we have selected one style from each grouping to produce in plus. We have started modifying the styling and construction to give better support or more coverage where needed. We don’t just size up. We understand the special needs of the full figured woman.” » Continue reading and receive more info from Dreamgirl


“We’ve increased our product line with more variety and options for plus sizes because of the great demand and endless positive feedback we’ve been receiving,” declared Tziry Plotkin of Levante. “Our most recent expansion is a new line of hosiery products that are constructed with shapewear. These are specifically helpful to plus-size women. We have also expanded our plus-size products to come in a variety of colors. We take into consideration the plus size women with all our plus-size products very carefully to ensure maximum control with uncompromised comfort.” » Continue reading and receive more info from Levante


To address the special demands of the plus market, “Shapeez has come out with a non-foam cup style of its best seller Unbelievabra Ultimate that provides all the shaping, smoothing and support in a minimizer garment. This garment allows us to expand our line into the 2X and beyond sizes,” according to David Berner, owner of the company. » Continue reading and receive more info from Shapeez


At Leonisa, the Colombian lingerie and swim brand, where about half of its products cater to the plus market, “We have increased our sizes due to demand in our best sellers: bras, control panties and shapewear,” according to Octavio Quintana. “Posture corrector bra (011473) now goes up to DD in 3 different colors. Our best anti-bulging strapless push up bra (011654) now goes up to DD. The Nursing Bra (011338), now goes to DD. Control panty (012657) now goes to XXL (in black and nude), control panty (012811) goes to XXL (in black and nude), and control panty (012400) now goes up to XL. “ » Continue reading and receive more info from Leonisa

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