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retail profiles // classy // bloomingdale's

Bloomingdale's

Bloomingdale's - Front
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Report

Fancy lingerie boutiques in the United States can be spotted everywhere, but finding a major retailer with small sophisticated boutique vibes is no easy task.

Since 1860, Bloomingdale's has managed to lead the way with not only exclusive merchandise, but also customer service initiatives that have been the lifeblood of its business. BODY magazine conducted exclusive interviews with a few of Bloomie's regulars to find out how the store sets itself apart-both in legacy and in the promise it maintains for its customers.

Deborah Eaton, vice president of sales for Chantelle, believes that in comparison to other retailers that carry her brand, Bloomingdale's continues to have a strong financial performance that's achieved through store branding, successful developments and execution of product.

"Bloomingdale's is an upscale department store in America that is nationwide with a team of people who have dedicated themselves to excellence and innovation," said Eaton.

"Bloomingdale's [offers] an enjoyable in-store experience and we are pleased with the partnership we have built with the intimate apparel team, and feel very supported at point-of-sale in our store locations."

Guido Campello, vice president of product innovation for Cosabella, describes Bloomingdale's intimates department as a beautiful shop where you can find everything you need.

"Bloomingdale's is one of the better departments in New York," said Campello. "From basics to fashions, you can find everything you need for whomever."

Bob Vitale, executive vice president of sales and marketing for Wacoal America, says Bloomie's has been one of the company's largest accounts for several years because the store has always shared the "philosophy of delivering the highest quality products with superior service to consumers," he explained.

Currently Bloomie's is carrying Wacoal's new line "b.tempt'd." Styles include The Flirt, Sheer Brilliance, Pretty Please and Demi Desire.

As of February 11th, Bloomingdale's operated 38 stores across twelve states.


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