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retail profiles // sexy // fascinations

Fascinations

Fascinations - Front
www.fascinations.net
(480) 921-8006

Report

Retailer Fascinations opened its 13th location this past November in Glendale, Arizona offering its customers an even wider range of products. This new store is especially significant for the chain since it is so different from its other locations. While the other stores carry adult magazines and adult DVDs, this one is filled with a selection of ready-to-wear apparel, menswear and women's intimates.

"With each store we open, we look for ways to refine our concept," said Pat Jagos, general manager who has helmed the retail chain for the past 12 years. "We began as just another adult store, but embracing our guests' feedback has helped us cultivate an expanded selection of merchandise, specifically apparel, in an environment where people feel at ease with their sensual side."

According to Michael Ham, spokesperson for the company, "the main motivation behind opening each Fascinations is born from a desire to create a pleasant environment where people of all walks of life feel at ease exploring sensual clothing options, shopping for intimacy enhancing merchandise and taking part in a myriad of store events and workshops."

The chain devotes nearly 40 percent of floor space to lingerie and intimate apparel, said Ham, carrying brands such as Ascension; Coquette; Forplay; Foxers; Honeydew; Blush; and Iron Fist.

"Shelf bras and babydolls in vintage inspired designs are the most requested pieces across all the markets that Fascinations serves," said buyer Josh Porter. "Our guests are asking for vintage inspired lines that draw upon the classic beauty of the 1940's and 1950's. Women are embracing fuller styles and cuts offering more coverage as sexy and provocative. When a woman feels comfortable and confident in what she is wearing, what follows is natural sex appeal."

Additionally, the locations carry Leg Avenue, Dreamgirl, Coquette, Forplay and Rubie's costumes for Halloween. Fascinations also carries Clever, Play, Gregg Homme, Zach by Coquette and Giulio for the men's category.

Customers are not only drawn in by the retailer's wide variety of products and by the brightly-lit shopping environment, but also by their friendly and knowledgeable associates

"Almost anyone can create a well-lit, beautifully detailed and comfortable retail space," said Ham. "However, it takes a passionate commitment to ensure that every guest entering a Fascinations has an experience that exceeds her or his expectations. The people who work for and with Fascinations have that commitment and see it through on a daily basis."

Since becoming a chain in 1996, the company now employs nearly 150 people throughout its 13 locations, which vary in size from 3,000-square-feet to 11,000-square-feet.

For further information, contact Michael Ham via phone at (480) 921-8006 or via email at Michael@fascinations.net.
— B.F.


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