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retail profiles // sexy // cupid's closet

Cupid's Closet

Cupid's Closet - Front


Cupid's Closet "The Home of Naughty & Nice" is an Ohio-based lingerie store specializing in lingerie sized from petite to 4X. The first part of the store, "Nice", is primarily lingerie, while the second part of the store is "Naughty", where adult novelties, oral sex aids, bachelorette party gifts, erotic books and guides are sold.

Located on 510 Commerce Pk. Blvd, Cupid's Closet reportedly has the largest variety of Bachelorette party items, thigh-hi's and garter belts in the area. And if they don't currently have a particular item in stock, Cupid has catalogs for visitors to peruse to snag exactly what they want.

To further aid its customers, friendly "Cupid Girls" prance the 2,000 square foot store helping shoppers select the perfect lingerie for every occasion. The company reports the most requested brands are Dreamgirl, Elegant Moments and Shirley of Hollywood, and the least requested is Hustler.

"I am a boutique that caters to women, and I, and my staff spend quality time with the customer, listening to what it is that they are looking for," said owner Shannon Clinton.

Clinton opened the shop in April 2006 after she out-grew a nearby mall location that started in 2003, and she believes her creativity is what adds to the uniqueness of the boutique. "The legs on the wall, displaying the stockings, I created myself, and the 'Cupid's Closet' sign on the wall I created using over 10,000 miniature roses," said Clinton. "I like to be unique."

Clinton's unique shop caters to all types of shoppers, but after she conducted a report on the shoppers, she discovered 98 percent of shoppers are females aged 18 to 55.

"For an entire year [we documented] every person that walked through our door," said Clinton. "And it did not matter if they made a purchase or not-although we did document that also. Our main clientele of male customers were primarily during Valentines Day, Sweetest Day, and Christmas Time."

The lingerie boutique reaches out to potential customers via bridal fairs, small shows at local establishments, internet newsletters, a MySpace page, and website. Generally, customers spend $20.00 - $40.00 in a typical store visit and tend to shop more so during the spring and wedding season.

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