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retail profiles // sexy // castle megastore

Castle Megastore

Castle Megastore - Front


With its first location opened in 1987, the 22-year-old retailer, Castle Megastore, now operates 17 stores ranging in size from 5,000 to 15,000-square-feet located in Arizona, New Mexico, Oregon, Washington and Alaska.
The locations house a wide variety of products including novelties, massage oils, toys, lingerie and more.

"Castle's lingerie business has expanded tremendously over the course of the past several years, particularly in the hanging fashion area where we carry popular brands like Shirley of Hollywood, Coquette and Dreamgirl," said Mark Franks, president and CEO. "Our boxed lingerie continues to be very strong and features lingerie from Dreamgirl, Elegant Moments and Leg Avenue. We have recently introduced Seven 'til Midnight and Forplay to our assortment, both lines are doing well."

Castle has recently expanded the sexy lingerie department to include shoes by Pleaser.

"Our customers seek fresh new selection each time they come in and our goal is to provide them with a good selection through products that address their fantasies," said Franks.

Due to the stores' appearance and by retailing such a variety of styles, the company is able to draw in customers of all sorts.

"Our open, clean and well-lit upscale environment allows us to attract all types of customers as it makes it inviting and comfortable for them to interact with the products and our staff," said Franks. "Our customer base continues to be predominantly women and couples with popular product lines within the toy, lingerie and videos being 90 percent focused on heterosexual products. [Our customers are] from all economic backgrounds as we offer products within all price points in all departments."

The company also hosts special events to sponsor its major clients and drive business into the stores. In September, it hosted its annual costume fashion show, which highlighted collections by Leg Avenue, Dreamgirl, Coquette, Hustler and Forplay, said Franks.

While many retailers have had to readjust their inventories and phase out some brands, in a gloomy economy, Castle has experienced an increase in sales and a record breaking Valentine's Day season. This is much attributed to Castle's inventory management practices, ability to provide a wide selection of products and its commitment to a great customer experience, said Franks.

"[The Valentine's Day sales] have actually beat pre-economic slump sales numbers, making it our strongest Valentine's Day season in Castle history," he said.

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