In the early 1900's Horace Saks and Bernard Gimbel had a dream to construct a specialty store that would become synonymous with fashionable living.
Saks and Gimbel operated independent retail stores on New York's 34th Street at Herald Square but they wanted something a bit different, they desired elegance and class-something extraordinary. On September 15, 1924, their dream store materialized and Saks Fifth Avenue became the largest retail operation in what was then primarily a residential district.
Almost 83 years later, Saks remains the bedrock of high-end intimate brands and is evident by the store's selection of top brands including Elle MacPherson, OnGossamer, Hanro, La Perla, Oscar de la Renta, Wacoal, Chantelle and Josie Natori.
The company reports popular brands amongst women aged 25 to 35 include La Perla and Hanky Panky, while older women tend to purchase Oscar de la Renta.
New arrivals for the season include Chantelle's Africa Demi and Caprice push-up bra, and Hanky Panky's zebra and dance dot low-rise thongs.
Furthermore, Saks Fifth Avenue recognizes that consumers of all sizes are becoming more and more lingerie-savvy, and to accommodate the growing need the company established Salon Z, a specialized division that houses sizes 14 to 24. Spanx's higher power shapewear, Chantelle's Amazone underwire bra and Natori's rose chemise are a few brands that showcase their wares in the Salon Z department.
But Saks not only works hard to ensure proper intimates are placed in its stores, the retailer supports women's health and partners with companies to help fight cancers and diseases. Most recently, Saks featured Wacoal's Fit for the Cure that gave customers the opportunity to receive a complimentary fitting in a Wacoal or Donna Karan intimates bra from a Wacoal fit specialist. For every woman who participated, Wacoal donated $2 to Susan G. Koman for the cure for breast cancer research and outreach programs.
And from January 1st through March 31st, Saks will sponsor Le Mystére's Love Your Heart promotion as Le Mystére donates $1.00 from the sale of designated products sold to the American heart Association's Go Red For Women Movement with a $200,000 minimum donation.
With 54 locations across the United States, Saks Fifth Avenue is renowned as an arbiter of modern style, and a mecca for intimate apparel powerhouses. From the day its doors opened in 1924, the purpose of this retail legend has always been the same: to be the first choice for the most discerning consumers-the ones with the highest expectations.