Online retailer, AlwaysForMe.com has specialized in plus size intimate apparel, swimwear and activewear since it launched in 2000.
"We have made a business of answering the needs of women sized 16W-26W (the majority of American women) with figure flattering and fashion forward designs at affordable prices," said Nannette Fevola, marketing and public relations director.
In addition to carrying its own design collections, AlwaysForMe.com carries popular plus size swim lines such as Carol Wior, Delta Burke, It Figures and Christina.