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retail profiles // sexy // adult factory outlet

Adult Factory Outlet

Adult Factory Outlet - Front
www.AFOStore.com

Report

Q&A with Ashley Miranda, Product Specialist & Assistant Manager

Ted Vayos, BODY: Describe your store for our readers.

Ashley Miranda: After 6 years in a very discreet location in Sylmar, CA. we felt that Adult Factory Outlet was not getting the exposure that a store of this caliber deserved. We chose to relocate to an easily accessible location, right off the freeway. This was a dramatic increase to our foot traffic. We gained exposure from both sides of our business, as we are on a major street and the 210 Freeway is in our backyard. Between the freeway and Foothill Blvd. commuters there are more than 300,000 vehicles that pass us every day. So to all you “passer-buyers,” be sure to keep an eye out for sexy savings on our seasonal banners. We’ve gotten great feedback on our new location from our customers, both new and old. We sell everything from Lingerie, Hosieries, and Sexy Costumes to Adult Toys, Movies, Lubricants, and Enhancers. When you first walk-in, don’t be overwhelmed with all that you see, our friendly associates are always there to guide you. Upon entrance you will find our lingerie department, with dozens of mannequins and body-forms displaying our newest and best-selling pieces. Throughout the rest of the store we have over 20,000 different items to shop from.

Ted: What makes your store special?

Ashley Miranda: Seedy, dimly lit store with an unapproachable male behind the cash wrap… is definitely not what you’ll find here. Our thoroughly trained staff strives to provide exceptional service, giving each customer a truly memorable, yet informative shopping experience. If you don’t believe us, just take a look at our high ratings and reviews on Yelp! Adult Factory Outlet is not only the largest adult boutique around, but we offer a greater selection than most of our competitors. Whether you’re a novice, intermediate, or advanced shopper, we have a lot of something for everybody. We are the ultimate in intimates.

Ted: What do you look for in a brand?

Ashley Miranda: Providing our customers with high-quality and up to date styles, while not breaking the bank is important to us. There are tons of lingerie brands knocking on our doors hoping we carry their lines, but when we vet these brands they must meet our criteria in order to make the cut. When a customer is dissatisfied with a product they don’t call the manufacturers, they go back to the retailers, therefore we are accountable for what we sale, and that is exactly why we are picky about what we carry. We want our customers to leave feeling young, confident, sexy and still have money to get their hair and nails done (wink). Our go-to brands are Dreamgirl, Shirley of Hollywood, Escante, Leg Avenue, Oh la la Cheri, BeWicked, iCollection, and last but most certainly not least, Music Legs. Music Legs is not only one of our favorites, but it is our primary source for hosiery. Catering to every style and size is imperative, and that is why we have to give the outstanding review to… drum-roll please… Dreamgirl and Fantasy Lingerie! Both of these brands get a big kudos for carrying beautiful, high-quality, affordable pieces, and not just for a size 2, but for full-figured women. Our newest collections are from Baci, Fantasy Lingerie, and Excite for men. Here’s a tip to all you women that look forward to dressing up for Halloween, we turn our entire store into a huge costume outlet, so be sure to stop by with your hunny and shop our gorgeous male and female costume selections. Brands include, Dreamgirl, Leg Avenue, Forplay, Music Legs, and BeWicked. We also carry a large selection of adult novelties from lotions and potions to things that go buzz in the night. Meeooow…

Ted: Describe the popular styles or trends in your store.

Ashley Miranda: Needless to say, Baby-dolls, Teddy’s, and Body Stockings are always in demand, I think most lingerie retailers can attest to that. But being that we are located in the Los Angeles area, I think it’s a given that our customers are nothing but hip and trendy. Even our more mature customers are up with the times. One of the most popular trends is the high-low dresses and skirts, Fantasy Lingerie made a few great pieces with the same cut. These pieces are now available in our store, we’ll see you there.

Ted: Describe your price points and size ranges.

Ashley Miranda: Our lingerie price points range from $4.99 to $99.99. Our inventory includes sizes X-Small through 3x/4x. Attention all full figured women, we are selective with the brands we bring in so they are sure to flatter your sexy curves. So even if you have a Tummy, you can still look Yummy! Now, if you’re talkin’ price points for all of our merchandise, it ranges anywhere from $.99 to over $400! Although you would store these items in your dresser too, some of these items aren’t meant to be worn.

Ted: What is your typical or average customer size? What does the average customer spend per visit?

Ashley Miranda: We’re pretty well rounded here, but our average size customer is medium to large for both men and women. But that doesn’t stop us from carrying full size runs of each style. We don’t discriminate; our customers come in all shapes and sizes. Our average transaction value is roughly $45. Most of our clients come in with a budget of $20-$30, but can’t resist our naughty selection and leave with all sorts of goodies.

Ted: Describe your customer.

Ashley Miranda: The majority of our clientele are women primarily because of our female friendly atmosphere. We have customers of all ages, just recently we had a lovely couple come in for lubricants and enhancement pills to keep the passion in high gear; they both left feeling 80 years young. Our youngest customers are 18 and there are an abundance of them as we are right next to Mission College and a few high schools. Rest assured mothers, we card every one of those youngsters, and if they aren’t 18 we send ‘em packing.

Ted: What else can you tell us about your business?

Ashley Miranda: Here at Adult Factory Outlet we go above and beyond for our customers. Looking for something out of stock? No problem, we can have your specific needs ordered in minutes and delivered next day. We always have special offers, sales, FREE monthly raffles, and online coupons for our shoppers on a budget. “Like” us on Facebook or “Follow” us on Twitter to receive 10% off your entire purchase.

Once you’ve visited us you can’t help but Yelp, and when you do you receive a 15% off coupon for your entire purchase on your next visit! All in all, we truly are a one stop shop for your intimate, bachelorette and gift needs.


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