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retail profiles // sexy // - Front


Q&A with Willis Domingo, president

Ted Vayos, BODY: Describe your store for our readers.

Willis Domingo: Body Body is an online retailer that can be described as carrying everything sexy for the stylish trendy woman. From the sleek website design through our exclusive products and unique brands imported from Paris and Amsterdam, everything about Body Body speaks high end. Our product categories include activewear, sexy lingerie, panties, open cup bras, dresses, clubwear, erotic jewelry, erotic novelties, lotions and our own famous line of bikinis. We have carried fine women’s products for online shoppers since 1998.

Ted: What makes your store special?

Willis: Body Body occupies a unique upscale niche among women’s lingerie and sexy product online retailers. Our products are masterfully designed and exhibit careful high end craftsmanship and superb materials including fine Belgian lace and gold and silver including solid sterling silver. Everything about Body Body is meant to make a woman feel luxurious and just a little aristocratic in expressing her sexuality.

Ted: What do you look for in a brand?

Willis: Our flagship brands are our own Better Than Nude Lingerie and Domingo Bikinis. We also carry Sylvie Monthule, Rimba, Oh la La Cheri and Fearless & Fun. Our offerings also include familiar brands such as Forplay, Minor Creations, Seven ‘til Midnight, Tatiana, Cal Exotics and Rene Rofe. We look for originality, high style and cutting edge contemporaneity in lingerie brands.

Ted: Describe the popular styles or trends in your store.

Willis: Our best sellers are sexy bras and panties including open cup bras. We are more successful with daring, cutting edge styles over more traditional lingerie. Our sales in dancer wear are also brisk.

Ted: Describe your price points and size ranges.

Willis: Our prices range from $12.95 to less than $100.00 for lingerie. Sizes range from XS through Diva (3X).

Ted: What is your typical or average customer size?

Willis: We don’t really have a typical customer size. Most of our lingerie orders fall into the S-XL range.

Ted: What does the average customer spend per visit?

Willis: Lingerie orders typically range from $30-$150. Combined orders with non-lingerie items can be much higher.

Ted: Describe your customer.

Willis: The end users of our products are females between ages 22 and 54. Because lingerie is a gift item we have several male customers as well.

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