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retail profiles // classy // k-lynn lingerie

K-Lynn Lingerie

K-Lynn Lingerie - Front

Report

Founded in 1988 by Sami Karam, K-Lynn Lingerie holds roots in the bridal industry. The store, which was named for his wife Kaylyn, quickly expanded during the 90's to include high quality bras and panties as the lingerie market started to become a large focus for consumers. According to Tiffany Karam, marketing manager for the chain, this period became a prime time to expose Lebanon to major American, French and Canadian brands such as Wacoal, Flora Nikrooz, Chantelle, Passionata, Simone Perele and Body Wrap.

By 2005, the chain had expanded beyond its nine Lebanon-based stores to international locations in Dubai's Mall of the Emirates and at Dubai FestivelCity. In 2008. K-Lynn opened two more stores—in Jordan at Al Barka Mall and in Kuwait at The Avenues Mall.

"What differentiates our business in addition to our selective product mix is our focus on customer service and our special events that w hold throughout the year," said Karam. Each year K-Lynn holds a fashion show at a mountain resort north of Beirut.

"Models are clad in the latest lingerie collections against a backdrop of snow covered mountains making the show an anticipated one to wait for every winter."


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