Q&A with Jalem Getz, president & key buyer
Ted Vayos, BODY: Describe your store.
Jalem Getz: Wantable operates a product discovery platform that delivers unique assortment of products to customers every month.
We solve the marketing problem for small brands by getting their products in the hands of highly targeted customers with zero risk. We solve the noise problem for consumers by only pairing them with products they love. We are the match.com for beauty and fashion products. Today, Wantable sells makeup, accessories and beginning September 1st will offer intimate apparel.
Ted: What makes your store special?
Jalem: Over the last 15 years eCommerce has focused on assortment and price, while this is ideal for consumers who know what they are looking for it acts as a barrier for consumers who are want to discover new and exciting products. Because Wantable asks our customers a series of questions we are able to hand-pick products suited to her personal taste. This allows customers to enjoy the thrill of discovering new products and brands risk free.
Ted: What do you look for in a brand?
Jalem: Wantable started by selling makeup only when we launched in August 2012, then we went into fashion jewelry in January and in September are launching an intimate apparel box. For intimates we primarily look for high quality products from brands with a unique story. We are less interested in low-quality or off-price products.
Ted: What are the latest trends?
Jalem: Most retail models are “push” meaning their merchants use their expertise to identify trends and forecast purchases. Wantable utilizes a “Pull” model, meaning we collect customer purchase intent and let that drive the merchandising assortment. We feel this leads to better inventory management and higher brand perception.
Ted: Describe your price points and size ranges.
Jalem: Today we only have two price points: $40 for a one time purchase or $36 for a monthly subscription. Depending on the category each box contains 3-6 items. Today we offer size ranges which are generally from XS to XXL.
Ted: What is your typical or average customer size?
We do not know our average customer size, however our average consumer is between 25 and 34 professional female.
Ted: What does the average customer spend per visit to your store?
Jalem: Today customers can buy any single box for $40, or subscribe for $36 a month. Subscriptions can be skipped or canceled at any time.
Ted: Describe your customer.
Jalem: Average customer is a fashion conscious female between 25-34 that shops online, via mobile and tablet. She is young enough to enjoy discovering new products and brands but is old enough to develop deep loyalty to brands she likes.
Ted: what else can you tell our readers about your business?
Jalem: We create unique customer profiles by asking customers a series of product and personality questions. We then use this data to introduce customers to assortments of products suited to their personal taste.
Every month our curators hand pick makeup, fashion jewelry and intimate apparel products from hundreds of boutique vendors to find the most current on trend items. We then use each customer’s unique profile and purchase history to send them a perfect set of products. How do we do it? Some say magic, we say it’s a combination of talented curators and cool technology.