retail profiles // classy // modalistas at limelight

Ted Vayos, BODY: Describe your store.

Monica Phromsavanh: Our store is located within the Limelight Shops – a historic and iconic New York City 18th Century Church Building which is infamous for housing the Limelight Nightclub. The Gothic architecture, unique set-up with marble floors and high ceilings allow for a unique shopping and retail destinations. ModaListas is located on the first floor with entrances on both 6th Avenue and 20th St. Our store has an accessories department with jewelry, scarves, and handbags. We have a denim lab, an outerwear department, among our private label lifestyle clothing and designer collections. Our lingerie department is the newest addition to our 4,000 sq ft store and occupies roughly 300 sq ft.

Ted: What makes your store special?

Monica: ModaListas provides its customers with fast fashion that is affordable and at the same time luxurious.
Our store provides more than the average shopping experience. Shopping on the first floor of the Limelight brings back memories for some and sparks the curiosity of all newcomers. Its high ceilings and Gothic Revival architecture makes for a tourist destination turned modern, marble-floored, high end shopping marketplace. All of our sales people are qualified stylists that offer experienced instruction to all of our clients, which make for a long list of return clients who rely on ModaListas for their day-to-night style. Our reasonable prices, delightful ambiance, and experienced staff create a personal experience, which is what makes ModaListas stand out from the rest. We offer 100% to our customers and always make sure they have the ultimate shopping experience when shopping with us.

Ted: What do you look for in a brand?

Monica: ModaLiatas looks for designs made with impeccable fit of the best quality but at reasonable prices.
Our private ModaListas Label is our most prized brand, alongside the emerging designers whose collections we feature: Sandra Baquero, Muehleder, Marc Bouwer, Alado, Kastle Designs, and TUCK Brand.

Ted: What are the latest trends?

Monica: Our denim lab has been our most popular department with over 20 different colors, fits, and patterns available at any time! We also have amazing jackets for any occasion and clutches to compliment any outfit. Another popular selection at ModaListas is the jewelry section, which offers everything from leather cuffs to hand made crystal earrings. Most pieces are one of a kind and exclusive to ModaListas.

Ted: Describe your price points and size ranges.

Monica: Our sizes range from X-Small to Large and our lifestyle brand starts at $38 and goes up to $288.

Our customers come in all shapes and sizes & we love to find an amazing piece of clothing for everyone that comes in to shop.

Ted: What does the average customer spend per visit to your store?

Monica: The ModaListas customer usually spends from $120-$150 per visit.

Ted: Describe your customer.

Monica: Our customers are mainly working women ranging from the early 20s early 40s but we have something for females of every age. All women love great fashion so if not shopping for themselves they can buy a gift for a friend or loved one. We spot many grandmothers shopping for their granddaughters which is always a treat.

Ted: What else can you tell us about your business?

Monica: Founded in 2009, ModaListas began as an online boutique and showcase for new and emerging designers from around the world. Since its launch, ModaListas has experienced tremendous growth; once a modest online retailer, now a prospering lifestyle brand.
ModaListas was curated with the modern woman in mind. With its first flagship store in the historic Limelight landmark, ModaLista’s New York City headquarters gives access to the latest fashion news and forecasts for swift cultivation in the form of hand picked styles. From accessories to apparel, ModaListas strives to bring chic into the lives of its clients.
ModaListas was created by retail connoisseur, Monica Phromsavanh. A creative mind and a niche for business, Monica’s talent is the driving force behind ModaLista’s flourishing success. Her vision, aside from catering to clients with fashion’s latest trends, is to focus in contributing to a woman’s eternal style. “Fashion isn’t only about trends, it’s about developing your personal style and wearing what’s right for you, for your body. Fashion has to suit the woman who is wearing it...having your own style is a reflection of your personality.”