Q&A with Jodye Marder, Key Buyer.
Number of stores: 1
Location: Westlake Village,CA.
Year opened: 2008
Ted Vayos, BODY: Describe your store.
Jodye Marder: When you enter J Girl, it looks as if you are walking into a lingerie closet. From the black glass beaded chandelier, the metallic damask wallpaper, and the dark armoire to the friendly staff, J Girl is your ultimate lingerie boutique. J Girl carries Betsey Johnson, Cosabella, Hanky Panky, Le Mystere, La Perla, Jezebel, Felina, and many more intimate brands. We offer apothecary products including body butters, sugar scrubs, body oils, lingerie care, and candles. J Girl Lingerie also has an “Oo La La” Room that carries personal massagers, lubricants, dress-up lingerie sets and sexy hosiery. Jodye, the owner of J Girl, has her own private makeup label. The elegant granite makeup bar adds to the glamour of the store.
Ted: What makes your store special?
Jodye: The experience you receive at J Girl is unlike any other. The number one thing J Girl Lingerie is known for is our customer service. Our professional team of all girls gives each of our clients our full attention as we address their priorities. J Girl Lingerie’s staff is certified in bra fitting. J Girl Lingerie carries a verity of brands for all ages. If a customer needs undergarments for a classy occasion or for a sexy date night, we got it all. It’s a one stop shop for women in Ventura & Los Angeles County. J Girl Lingerie is constantly getting in new merchandise and trying out new brands. We switch up our store front and floor constantly giving our customers a new look every time they come in.
Ted: What do you look for in a brand?
Jodye: J Girl Lingerie loves carrying all different brands for different types of bodies & ages. The brands we are constantly selling are Hanky Panky, Cosabella, and Le Mystere to name a few. J Girl Lingerie sells Hanky Panky thongs with an insentive…. Buy two thongs and get the third half off. Hanky Panky thongs are a one size that fit most with different rises. This is a great go to panty for every woman. J Girl Lingerie is known for carrying Cosabella as most department stores and boutiques around us do not. J Girl Lingerie looks for the most popular and hip vendors. We like trying new vendors for the new up and coming fashions!
Ted: Describe popular styles or trends in your store.
Jodye:Popular styles and trends at J Girl Lingerie are hands down lace underwear! A lot of woman want comfort and love that modal cotton as well. Rompers and babydolls are very popular for woman to wear to bed and to sexy up their lingerie drawers!
Ted: Describe your price points and size ranges.
Jodye: J Girl Lingerie caters to everyone. We have bras for $29 to $199. We want everyone to feel welcome and be able to afford and treat themselves to some lingerie at J Girl!. We have sizes from 32A-44H.
Ted: What is your average customer size?
Jodye: Girl’s typical size we sell the most of are Cs and Ds. There are a lot of woman in this county with enhanced boobs and every bra looks fantastic on them!
Ted: What does the average customer spend per visit to your store?
Jodye: An average customer spends about $100 per visit. You can get a whole outfit from certain brands for about $100.
Ted: Describe your customer base.
Jodye: Our costumer base is mainly women between the ages of 16 and 60. We carry something for all ages. We do have men come in and buy for their wives, girlfriends, or that special someone.
Ted: What other information would you like to share?
Jodye: Our team that includes, Jodye (owner), Katie (store manager), Jen, Kirstin, & Alyx (sales associates) are all very close and have all worked together for over two years now. We put on fashion shows at least two times a year at local venues for the public to come and enjoy! We love what we do and we LOVE making women feel sexy! Our motto is, “Sexy doesn’t have to be a secret!”