Q&A with Heather Harris, Key Buyer.
Number of stores: 1
Location: Issaquah, WA.
Year opened: 2011
Ted Vayos, BODY: Describe your store.
Heather Harris: Perfect Fit is a unique retail destination dedicated to the health and well-being of patients, families, and the greater Eastside community. Located just inside the main doors of the new Swedish/Issaquah campus. Perfect Fit is a fine lingerie boutique dedicated to helping women feel beautiful. You’ll find European and designer brands of sleepwear and undergarments, a diverse selection of bras, including full-figured and petite, post-mastectomy and nursing. Our goal is to provide guests with an exceptional lingerie experience.
Whether recently undergone breast surgery or are a long-time survivor, Perfect Fit has many offerings to help women with there journey back to a normal life. Our compassionate staff will help discover an exceptional array of products and accessories that are beautiful and comfortable. Shop for bras, camisoles, post-mastectomy forms and accessories in a sophisticated, light-filled space with private rooms for fittings and consultations.
Ted: What makes your store special?
Heather Harris: 8 out of 10 women wear the wrong bra size. Bras come in a variety of size, shapes, and styles. Finding the right bra size can be very challenging. At Perfect Fit we offer complimentary bra fittings and assist with building the proper bra wardrobe.
Ted: What do you look for in a brand?
Heather Harris: When choosing brands for the store we look for quality. Bras are an investment and something you are going to be wearing everyday. At Perfect Fit you will find an array of brands including Amonea, Chantelle, Cosabella, Hanky Panky, Natori, Simone Perele, Wacoal and many more.
Ted: Describe popular styles or trends in your store.
Heather Harris: A popular trend in our store is sports bras. We live in an active community and also have a yoga studio located within the shops. We carry an assortment of styles, colors, and most important sizes. A sports bra is essential to a women’s bra wardrobe allowing for a more comfortable workout by wicking perspiration and giving more coverage to help reduce bounce.
Ted: Describe your price points and size ranges.
Heather Harris: At Perfect Fit we carry a full size run of bras, sizes 30A to 44H. Our prices range from $20 to $95.
Ted: What is your average customer size?
Heather Harris: Our typical or average size varies from fit to fit. There is no average size when it comes to bras. That is why we carry an assortment of styles and sizes to accommodate different body types.
Ted: What does the average customer spend per visit to your store?
Heather Harris: $100.00
Ted: Describe your customer base.
Heather Harris: Being in the unique setting we are in, Perfect Fit attracts a female customer base of all ages. We service women from the community as well as women here to see their physician.
Ted: What other information would you like to share?
Heather Harris: Come shop at Perfect Fit Monday through Friday 9:00-6:00 and Saturday 10:00-5:00. The right bra can change the way you look in your clothes and make you feel more confident.