retail profiles // classy // posh lingerie and bra boutique

Q&A with Denise Magaziner, president & key buyer

Number of stores: 1
Location: Cherry Hill, NJ
Square footage: 1,800
Year opened: 2011

Ted Vayos, BODY: Describe your store.

Denise Magaziner: Modern meets contemporary. A floral scent lingers through our store. Our pink wall to wall carpet is luxurious and fun accompanied with our crystal chandelier, always gets a positive response! An HD television displays all the latest fashions, fashion shows and our very own photo shoot. Our fitting room is a blank palette with white tile to display how lingerie and accessories look. All lighting is adjustable with added twinkle lights to add to the “fun, romantic” ambiance of our store.

Ted: What makes your store special?

Denise:There are 3 Certified National Fitters for compression stockings and bras. We have large rooms to accommodate handicap, mothers accompanied with children, small bridal party and for learning how to put on corsets, thigh highs and anything a customer should have a question about.

Also, we are the first and only retailer in United States of America to sell Phillipe Matignon Lingerie. This brand is famous for Kate Middleton’s Jade Stocking, also sold here at Posh!

Ted: What do you look for in a brand?

Denise: When looking for a brand to purchase, we normally look for brands with an easy exchange policy. We like our brands to be understanding about the change in trends and the growing needs and wants of our customers. The brands that we carry include but are not limited to: Marlies Dekkers, Phillipe Matignon, Panache, Le Mystere, Valery, Amoena,, Private Arts, House of Holland and many more, just come in and ask!

Ted: Describe popular styles or trends in your store.

Denise: House of Holland Stockings worn by: Kourtney Kardashian, Carrie Underwood, Rihanna
Marlies Dekkers Lingerie worn by: Lady Gaga, Fergie, Brittany Spears, Miranda Lambert
Panache Sports Bra which is the official bra of British Olympics.

Ted: Describe your price points and size ranges.

Denise: Our prices range from $5.00 to $130 and sizes from X-small to 4XL and bra sizes from AAA to J . We have a bra for everyone in every price range for affordability.

Ted: What is your average customer size?

Denise: A average size for a typical customer would range from 34 F-40 DD.

Ted: What does the average customer spend per visit to your store?

Denise: An average customer spends about $125 in a single visit.

Ted: Describe your customer base.

Denise: We have a menagerie of customers, ranging from tweens to seniors and we carry products for Brides and bridal parties to maternity. We carry and cater for every stage of life and event.