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retail profiles // classy // pillowtalk


PillowTalk - Front
(317) 574-8990


Q&A with Rachel Davidson, president & key buyer.

Corporation name:
Davidson Enterprises LLC
Location: 23 E. Main St.,
Ste. 100, Carmel, IN, 46032.
Square footage: 900
Year founded: 2007

Amanda Torres Price, BODY: Describe your business.

R.D.: PillowTalk is a charming boutique in the heart of downtown Carmel, Indiana’s Arts Design District that specializes in couture lingerie, home fragrance, bath products, and locally crafted jewelry. This classy, colorful establishment with exposed brick and ever changing garden of flowers in front has earned a reputation for providing unparalleled customer service, and for making their clients feel elegant, unique, sophisticated and pampered. Highly trained fit specialists are available daily, and stock is updated all the time.

A.T.P.: What makes your website special?

R.D.: Shopping at PillowTalk is a fun experience! There’s a lengthy waiting list of brides-to-be who wish to have their bachelorette party there to prove it!

A.T.P.: What brands are important to your store?

R.D.: Brands we proudly carry: Betsey Johnson; OnGossamer; Blush; Montelle; Cosabella; Affinitas; Parfait; Eberjey.

A.T.P.: What is your price range and size range?

R.D.: We do our best to keep a wide array of styles and sizes stocked in out small space. Bras range from 32A to 40G, and prices to fit any budget.

A.T.P.: Who is your customer base made up of?

R.D.: Obviously, women make up the overwhelming majority of our clientele. Ages 12 to 112: we get the whole gamut.

A.T.P.: What is your typical customer size?

R.D.: Anywhere from 32A to 38DD seems to be the average.

A.T.P.: What does the average customer spend per visit to your store?

R.D.: Our average ticket is around $70.

A.T.P.: What trends are currently popular among your customers?

R.D.: Lately, we haven’t been able to keep rompers in stock! This fun throwback 1970s style has been in high demand! From sexy lace to organic cotton, there’s a style for every body!

A.T.P.: What other information would you like to share?

R.D.: PillowTalk is very proud to participate in a number of philanthropic events, most recently, a month long fund raiser for The Susan G. Komen Foundation. 10 percent of all the profits for the month of March are donated, and nearly every other business in the neighborhood offers special promotions and discounts to people who participate in the event, which we lovingly call “Bras For The Cause.” We also host a semi-annual food drive for a local food bank, and several events all year round for other charitable organizations. In fact, in late April, we are teaming with a local aesthetics studio to raise money for a major environmental preservation organization! As previously alluded, we also host many other after-hours events, most popularly bachelorette parties!

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