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Fanny Wrappers

Fanny Wrappers - Front

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It's been two years since a California earthquake damaged intimate apparel boutique Fanny Wrappers but president Terry Treves has landed on her feet. After operating her business for months with a damaged ceiling, air conditioning and lighting, the retailer has lifted her shop from the ashes and is ready to unveil its new look. While the appearance of Fanny Wrappers may have been far from ideal while construction was going on, Treves reported that business went on as usual. "The construction has not hurt my business so far," she said. "In fact, I'm having the best year ever and I'm going on 24 years in San Luis Obispo."

Fanny Wrappers stands at 1,900-square-feet, fifteen hundred of which are designated for retail space. Treves fills her racks with goodies from Wacoal, Felina, Hanky Panky and Honeydew Intimates. She also carries a few exclusive items from lounge and pajama guru P.J. Salvage and sleepwear manufacturer, Wendy Glez. In general, Treves found that her customers shop less for high-end lingerie and more so for molded cup T-shirt bras from Wacoal, Hanky Panky thongs for every day wear and Spanx High Power and Power Panties made popular by Oprah.

"Over the last 5 years I have really seen the intimate business expand in foundations," said Treves. "Molded smooth bras by far are still the leader, but lighter molds are being requested. So many fabrics in outwear are a form of jersey or modal. These fabrics require the undergarments to be smooth so no bumps or ridges show through the garment."

In addition, Fanny Wrappers boasts a section of sexy lingerie styles from Dreamgirl and Shirley of Hollywood and an adult toy section. The store has also benefited from the explosion of sexy Halloween costumes. "Halloween costumes have grown to be my biggest month of the year, even bigger than Christmas," said Treves. However, with pop-up stores taking a share of the business in recent seasons, she is eager to see how the market will develop. "How many ways can you twist the looks of a nurse, cop or a school girl?" she asks.

Treves prides her store on carrying a broad array of product and staffing skilled and knowledgeable bra fitters. If this does not set it apart from the others, than the name alone should do the trick. "Fanny Wrappers doesn't take itself too seriously and its name sets the stage. It's ever changing four large display windows in the main corner of downtown San Luis Obispo create the image of what's inside the doors of 799 Higuera Street."


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