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retail profiles // classy // sweetest sin

Sweetest Sin

Sweetest Sin - Front
(732) 747-3550


Number of stores: 1
Flagship Square footage: 700
Amanda Torres Price, BODY: Describe your store.

A.C.: Sweetest Sin Lingerie & Bra Boutique is nestled in the heart of downtown Red Bank, NJ. Red Bank is a great shore town with affluent surrounding communities that eat and shop in town [...] The boutique has the look of your “dream” closet; think Carrie’s shoe closet from “Sex and the City,” but with bras! The shop has gorgeous, all-white custom furniture, accessorized with black accents, black concrete floors, decorative dressing rooms and a comfy seating area.

A.T.P.: What makes your store special?

A.C.: At Sweetest Sin you can shop for your everyday basics and for your special “treat yourself” bras and panties. Everybody will find something they will love. The best brands are stocked from the United States, France, Belgium, Australia and more. Bra sizes range from 28AA to 44H, with special ordering available for larger sizes. Sweetest Sin really focuses on proper fittings. Women are coming to the boutique after learning from friends and colleagues that there is a professional fitter on staff at all times. After a customer of ours has been put into the right bra for her body, she feels and looks amazing!! All the fitters and employees at Sweetest Sin work very hard to make every customer happy and make them feel special.

A.T.P.: What brands are important in your store?

A.C.: The best-selling brands include Marie Jo; Le Mystere; Simone Perele; Panache; Eberjey; Hanky Panky, to mention a few. There are accessory brands that do well also like The Brag Co. and Booty Parlor.

A.T.P.: Who is your customer base made up of?

A.C.: Women of all shapes, sizes, ages and walks of life shop at Sweetest Sin. We don’t focus on “one” age group.
A.T.P.: What other information about your store would you like to share?

A.C.: Sweetest Sin is a proud member of the Red Bank community, really getting involved in everything the town does when it comes to town events, charitable events, etc. I am on the committee of the Red Bank River Center and “Paint the Town Pink.” Getting involved is a great way to give back.

Flagship Address: 11 White Street, Red Bank, NJ 07701

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