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retail profiles // classy // beneath the gown


Beneath The Gown

Beneath The Gown  - OwnerBeneath The Gown  - FrontBeneath The Gown  - Inside


Number of stores: 1
Year opened: 2008
Location: Clinton, Conn.

Amanda Torres Price, BODY: Describe your store, including physical description and key product categories.

J.J.: Beneath the Gown is a bridal lingerie boutique presenting an exquisite collection of exclusive designer lingerie labels featuring french European couture fine laces and exquisite hand-made silks perfect for honeymoon, special events or everyday. Our services include complimentary, professional bra fittings and in-house custom design service where we can customize or custom create bustiers, night gowns, and wedding gowns.

A.T.P.: What makes your site special, and why do customer choose it over competing retailers?

J.J.: Beneath the gown is dedicated to offering impeccable service. We offer a comfortable spa like environment that is warm, relaxing and friendly environment and work by appointment so that clients get a one on one service that helps when selecting the perfect foundations to suit body types, gown silhouettes and personal style. We also offer customizing on our lingerie to create a better and more comfortable fit as well as creating unique pieces. We are bra fit specialist and also offer services to clients who are breast cancer survivors.

A.T.P: What brands are particularly important in your store?

J.J.: Le Mystere; Panache; Valery; French Cancan; Va Bien; Conturelle; Anita Care; and many more.

A.T.P.: What trends or styles are currently popular among your customers?

J.J.: Our customers love lace and silks.

A.T.P.: What price range and size range do you carry?

J.J.: We carry sizes 28 to 52, A through M, and our bras start at $40 and up.

A.T.P.: Who is your customer base made up of?

J.J: Our customers are mostly female and range in age because we work with brides, mothers of the occasion, as well as our regular customers.

A.T.P.: What does your typical customer spend per visit to your store?

J.J.: $100

A.T.P.: What is your typical or average customer size?

J.J.: Our customers range in size so it is hard to say what size is more popular.

A.T.P.: What other information about your store would you like to share with us?

J.J.: We feel that every woman deserves to feel beautiful inside and out. That is why we carry mastectomy, bridal and everyday bras that are feminine and beautiful. We customize each mastectomy bra to ensure a perfect fit. Our goal is to assist our clients in selecting the right foundation for them, so that as a woman she can feel feminine, beautiful, romantic and gorgeous. All while being comfortable and looking amazing. Our store offers a quiet, relaxing and unique experience while introducing pieces and making sure the customers are taken well care of by listening and advising as well as offering coffee or a cup of tea.

Store Address: 104 E. Main St., Clinton,CT., 06413

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Contact Information: (718)676-4444
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