Number of stores: 1 (web)
Year opened: 2004
A.T.P, BODY: Describe your store.
C.H.: We have been in business for six years and we are continually growing every month. We have recently revamped the website for a hot, new, sexy look geared toward serving our customers with an easier, faster checkout process. We sell lingerie; plus size; clubwear; dresses; jewelry; pasties; leather/vinyl; Halloween costumes; and much more. We now have over 25,000 satisfied customers.
A.T.P.: What makes your store special?
C.H.: Customers appreciate the ease of use and speed of the website. With as few as two clicks, customers have access to stock information as well as shipping rates for their location.
A.T.P.: What brands are particularly important in your store, and why?
C.H.: Bestselling brands include Dreamgirl; Leg Avenue; Elegant Moments; Shirley of Hollywood; Seven 'til Midnight; and Forplay, among others.
A.T.P.: What price range and size range do you carry?
C.H.: We offer a full range of prices for our products; from $5 stockings to $50 corsets. We sell regular and plus sizes. We believe that everyone is not the same size, but that everyone deserves to wear sexy lingerie in their correct size. We have noticed an increase in plus size sales over the past year.
A.T.P.: Who is your customer base made up of?
C.H.: Our average customers range in age from 21 to 55. They are both men and women.
A.T.P.: What other information would you like to share?
C.H.: We believe that buying lingerie online should be an easy, enjoyable experience.