top shadow
BODY

retail profiles // classy // bloomers

Bloomers

Bloomers - Front
(571) 312-0852

Report

Angela Sitilides and Kim Putens are co-owners of Virginia-based Bloomers, and when they opened the 600-square-foot shop in November 2008, they picked a very unique concept for their store. "We wanted to create an 'un-lingerie' lingerie store where women could buy beautiful, but comfortable underwear, sleepwear and loungewear," said Sitilides.

"The concept came out of frustration for the two of us because we felt that most stores of its kinds focused more on lingerie, rather than beautiful sleepwear," said Putens. "We realized over the years the beautiful lingerie we had purchased only sat in our drawers waiting for that special occasion. And, the underwear we wore daily looked like it had been fished out of a bargain bin. We prefer comfortable, but pretty undergarments, sleep attire and loungewear that don't look like our husbands' sweatpants and college T-shirts. So, we set out to create a store where comfort, practicality, style and pretty are the focus."

Aside from Bloomers, Sitilides and Putens also operate Bellacara, a bath and body, hair care, skin care and cosmetic boutique, which is located across the street from their "un-lingerie" shop and helps to bring in more customers.

Bloomers attracts a mix of clientele including professional and stay-at-home moms with middle to high incomes aged 30 to 60. The most requested brands at the store are Hanky Panky, Mary Green and Spanx. "In Spanx, [the best-selling item] is definitely the Power Panty and Higher Power," said Putens. "In Hanky Panky it is the low-rise thong. Eberjey sleepwear is also in high demand. We offer an edited version of beautiful basics without all the unnecessary fluff. We also are one of the only stores in our area to ofer real basics that women need — hosiery, tights, undergarments and slips."

Bloomers also carries accessories from Invisibelt, Hollywood Fashion Tape, Miss Oops and Ms. and Mrs.

The store is located at 924 King Street in Alexandria, Virignia. To reach Kim Putens and Angela Sitilides, also the store buyers, call (571) 312-0852.


— B.F.


To have your company considered for the BODY BEST RETAILER award, and to have your store or retail web site profiled here, and to be linked to the BODY web site, Fill Online Form or download the form here. Once you fill out the form, fax it to 718 676 4449 or email to ted@fmmg.com

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow